Extensive deployment of Nautimedia at the 40th Palma International Boat Show
Once again, at Nautimedia Comunicación, we have deployed an intense informative, graphic and communicative activity at the Palma International Boat Show (PIBS), which has celebrated its 40th edition in the Moll Vell. Through an extensive technical and personnel deployment, our communications agency has provided graphic and media assistance to many of our clients participating in the show.
In the PIBS space dedicated to superyachts, Palma Superyacht Village (PSV), Nautimedia Comunicación has produced daily summaries, each with a specific theme around what the Balearic Islands can offer this segment of yachts and their crews, captains and owners. Thus, the videos have focused on the Archipelago as a destination for superyachts, on Palma as one of the best cities to live in, focused on attracting crews working on large vessels. Other themes have consisted of bringing together in several audiovisual pieces everything related to environmental sustainability and the wide range of companies, services and professionals that this type of vessel can access in the Islands in the field of maintenance, better known as 'refit and repair'. All of this through interviews with exhibitors, representatives of the sector such as captains, crews, brokers, etc.
Likewise, several of our clients have participated as exhibitors at the PIBS and for them we have offered them assistance and media coverage, press releases, photos and videos for social networks. And of course, from Nautimedia we have also made our own coverage of this important event, which places the Balearic Islands at the epicenter of the national nautical world, for Passion for the Sea. The multiplatform of nautical content represents the flagship of the agency and continues to consolidate itself as an informative reference in the sector, which includes a nautical news web portal, TV and radio programmes, Youtube channel and profiles on the main social networks.
To carry out all this intense activity, at Nautimedia we have deployed a team of six professionals specialized in the different facets of production and communication at the PIBS, and we have made use of state-of-the-art technical equipment, with cameras and drones to cover the event so as not to miss even the smallest detail.
‘With this edition, we have now been covering the Boat Show for 11 uninterrupted years. We have gone from being a small company, with ideas and ambition, to consolidate our own style of communication, very close and careful with every detail of the image and content that we provide to our customers,’ said Carlos Hellín, CEO of Nautimedia.
